Asics
ASICS is the acronym for the Latin phrase ‘Anima Sana In Corpore Sano’, which expresses their corporate philosophy of striving for a sound mind in a sound body. Founded in Japan, 1949 by Kihachiro Onitsuka better known as Onitsuka Tiger. Onitsuka believes that sport not only benefits the body and mind, but also imparts a more universal meaning; one that overcomes cultural differences and stimulates solidarity. His goal was to provide products and services that create a higher value for customers and contribute to a healthy society.
